Website Promotion & SEO Optimization

Tatem Web Design offers a Full range of Search Engine Optimization Services and Website Marketing and Promotion campaigns for our website clients. If you need website promotion and marketing then you have come to the right place. We only do white hat SEO promotion camapigns for our clients.

What is Search Engine Optimization (SEO) ?

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Search Engine Optimization and Website Promotion Services for Port St. Lucie, Stuart, West Palm Beach, Jupiter, Palm Beach Gardens, and Port Salerno FloridaAs an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Tatem Web Design will only use white hat seo techniques when promoting your website online.

Other Website Promotion and SEO Techniques we use are:

Social Network Optimization Services

Part of the internet’s transformation into Web 2.0 has been making social websites able to communicate with each other to build large social networks. These include traditional social networks (facebook, myspace, linkedin, manta), social news sites (digg, reddit), blogging (technorati, twitter), and social bookmarking (de.liciou.us, stumble upon, etc.).

In such a short attention span world the only way to make sure your message gets spread is to optimize your content to make it easy to spread. Part of our promotion campaigns include getting your business added to the social media networks and providing them with the valuable content that they need in order for you to get that proper exposure and placement.

Everyone from PR agents to traditional marketers are discovering the power of talking directly to customers and there’s no better way to do that than through blogs. Customers have even been known to judge the trustworthiness and the dedication of a company by the quality and frequency of blog updates. Don’t count on the press and advertising to tell your story, talk to your customers and they’ll repay you in kind.

PPC Pay Per Click Management and Campaigns

Tatem Web Design offers a full range of pay per click management options.

What is Pay Per Click ?

Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.